Privacy Policy
This policy explains what personal data we collect when you use ardenlyflowers.com, why we collect it, how long we keep it and what rights you have. It is written for the business buyers (importers, wholesalers, event companies and retail chains) we sell to.
Who is responsible for your data
The data controller is Yiwu Lan Hui Artificial Flower Co., Ltd. (trading as Ardenly), Room 205, 2nd Floor, Building 6, Hangbin Artificial Flower Industrial Park, No. 213 Duqing South Road, Yinan Industrial Zone, Fotang Town, Yiwu, Jinhua, Zhejiang 322000, China.
For anything in this policy — including exercising your rights — email sales@ardenlyflowers.com. We answer privacy requests within 30 days.
What we collect and why
| What | Why we need it | Legal basis | Kept for |
|---|---|---|---|
| Inquiry and quotation forms: name, business email, company, country, optional phone/WhatsApp, your message, the products you selected | To answer you, prepare a quotation and keep the commercial record of what was offered | Steps taken at your request before a contract (GDPR art. 6(1)(b)) and our legitimate interest in responding to business enquiries (art. 6(1)(f)) | 36 months from our last contact |
| Live chat: the email address you enter to start a chat, optional name and company, and the messages exchanged | To reply in real time and to email you a transcript if you ask for one | Same as above — the chat starts only when you submit the form | 24 months |
| Technical metadata attached to a form or chat: hashed IP address, browser user-agent, the page you submitted from, campaign parameters in the link | Spam and abuse prevention, and understanding which pages generate enquiries | Legitimate interest in keeping the site usable and secure (art. 6(1)(f)) | 180 days for analytics events; email delivery logs 180 days |
| Cookie consent records: your choice, the policy version, hashed IP and user-agent | To be able to show that we asked and what you answered | Legal obligation to demonstrate consent (art. 7(1)) | For as long as the consent is valid, plus 12 months |
| Analytics (only if you accept analytics cookies): pages viewed, referring site, approximate country derived from the IP address, and a random visitor identifier | To see which products and articles buyers actually read | Your consent (art. 6(1)(a)) — you can withdraw it at any time from “Cookie settings” in the footer | 180 days in our own database; Google Analytics cookies up to 24 months |
We do not sell your data, do not use it for automated decision-making, and do not send marketing email unless you ask us to.
Cookies and similar storage
Cookies that are strictly necessary to run the site are always on. Everything else is set only after you accept it: no analytics cookie is written, and no Google script is loaded, before you make a choice. The banner appears again if we change this policy and raise its version number.
| Name | Type | Purpose | Duration |
|---|---|---|---|
| ardenly_consent | Strictly necessary | Remembers your cookie choice and the policy version it applies to | 12 months |
| ardenly_locale | Functionality | Remembers the language you picked | 6 months |
| ardenly_locale_dismissed | Functionality | Remembers that you closed the “this page is also available in …” suggestion | 6 months |
| ardenly_inquiry_v1 (local storage) | Functionality | Keeps the inquiry list you build while browsing, so it survives a page change | Until you clear it |
| ardenly_chat_token (local storage) | Functionality | Lets you return to a chat you already started | Until you clear it |
| ardenly_admin, ardenly_csrf | Strictly necessary | Sign-in session for our staff console; never set for visitors | 30 days |
| ardenly_visitor | Analytics | Random identifier that groups the pages of one visit so we can count visitors without knowing who they are | 6 months |
| _ga, _ga_<id> | Analytics | Google Analytics 4 — distinguishes visitors and sessions. Set by Google, not by us | Up to 24 months |
You can change or withdraw your choice at any time: open Cookie settings in the footer of any page, or clear cookies in your browser. Withdrawing consent stops future analytics; it does not affect the lawfulness of what happened while consent was in place.
Who else sees your data
- Our team — the sales and operations staff who answer your enquiry.
- Hosting — our web server is located in the United States (Tencent Cloud, Silicon Valley). The database lives on that server.
- Email — notification and reply emails are delivered through our business mailbox provider.
- Google — only if you accept analytics cookies: Google Analytics 4 processes usage data as our processor.
When personal data leaves the EEA or the UK we rely on the European Commission's standard contractual clauses (or an equivalent safeguard) with the provider concerned, and — for analytics cookies — on your explicit consent.
Your rights
You can ask us to:
- confirm what personal data we hold about you and give you a copy;
- correct data that is wrong or incomplete;
- delete data we no longer need (for example after you ask us to stop contacting you);
- restrict how we use it, or object to processing based on our legitimate interests;
- send your data to you or another provider in a portable format;
- withdraw consent for analytics or marketing at any time.
Email sales@ardenlyflowers.com and we will act on it. If you are in the EEA or the UK and believe we handled your data badly, you may complain to your national supervisory authority — we would appreciate the chance to fix it first.
Security and retention
Access to the console requires an individual account and a password; two-step verification is available. Data is stored on an encrypted volume and transmitted over HTTPS. We keep personal data only for the periods listed above and delete it on a schedule.
Children
This is a business-to-business site. It is not directed at children and we do not knowingly collect data from anyone under 16.
Changes to this policy
When we change this policy in a way that affects your data, we raise the version number and ask for your cookie choice again. The current version applies from the date shown in the footer of the site.
Talk to the export team
Email sales@ardenlyflowers.com or send your inquiry list and we will reply within one business day.